NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BTinternet AMV BBDO/Zenith Media 2,646,000 72

2 AOL MWO/BBJ 8,923,000 66

3 ntl J. Walter Thompson/Carat 5,467,000 63

4 Freeserve M&C Saatchi/Walker Media 977,000 56

5 Amazon HHCL & Partners/Total Media 267,000 34

6= Holiday-inn.co.uk Pepper Corporation/PHD n/s 22

6= Shop! Barrington Johnson Lorains/Zed 8,000 22

8 Topjobs Sass Panayi/Media Vision 52,000 21

9 thetrainline.com RKCR/Y&R/Manning Gottlieb n/s 16

10 Expedia Euro RSCG Wnek Gosper/MPG 1,015,000 12

11 Australia.com In-house/MediaVest 49,000 9

12 Charcol Masius/Starcom Motive 200,000 6

13= ViaMichelin TBWA/London/MBS Media 45,000 5

13= silvervision.co.uk In-house/John Ayling & Associates n/s 5

13= Macworld Extra In-house n/s 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 27-28 October based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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