Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 BTinternet AMV BBDO/Zenith Media 2,646,000 72
2 AOL MWO/BBJ 8,923,000 66
3 ntl J. Walter Thompson/Carat 5,467,000 63
4 Freeserve M&C Saatchi/Walker Media 977,000 56
5 Amazon HHCL & Partners/Total Media 267,000 34
6= Holiday-inn.co.uk Pepper Corporation/PHD n/s 22
6= Shop! Barrington Johnson Lorains/Zed 8,000 22
8 Topjobs Sass Panayi/Media Vision 52,000 21
9 thetrainline.com RKCR/Y&R/Manning Gottlieb n/s 16
10 Expedia Euro RSCG Wnek Gosper/MPG 1,015,000 12
11 Australia.com In-house/MediaVest 49,000 9
12 Charcol Masius/Starcom Motive 200,000 6
13= ViaMichelin TBWA/London/MBS Media 45,000 5
13= silvervision.co.uk In-house/John Ayling & Associates n/s 5
13= Macworld Extra In-house n/s 5
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 27-28 October based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
