Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 AOL MWO/BBJ 8,923,000 74
2 BT AMV BBDO/Zenith Media 2,646,000 73
3= ntl J. Walter Thompson/Carat 5,467,000 65
3= One2One Bartle Bogle Hegarty/
Starcom Motive 5,132,000 65
5 Freeserve M&C Saatchi/Walker Media 977,000 61
6 Amazon.co.uk HHCL & Partners/Total Media 267,000 44
7 Easyrentacar.com White Knight Design/Carat 110,000 23
8 Thetrainline.com RKCR/Y&R/Manning Gottlieb n/s 16
9 Femail.co.uk Elliott Borra Perlmutter/
MediaVest 217,000 14
10 Expedia Euro RSCG Wnek Gosper/MPG 1,015,000 11
11 Arsenal.com Granada/In-house n/s 10
12= Hotel.net In-house n/s 7
12= ViaMichelin Publicis/Optimedia 45,000 7
14 Silvervision.co.uk In-house/John Ayling & Associates n/s 5
15 Brand Republic Banc/In-house n/s 2
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 3-4 November based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
