NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 74

2 BT AMV BBDO/Zenith Media 2,646,000 73

3= ntl J. Walter Thompson/Carat 5,467,000 65

3= One2One Bartle Bogle Hegarty/

Starcom Motive 5,132,000 65

5 Freeserve M&C Saatchi/Walker Media 977,000 61

6 Amazon.co.uk HHCL & Partners/Total Media 267,000 44

7 Easyrentacar.com White Knight Design/Carat 110,000 23

8 Thetrainline.com RKCR/Y&R/Manning Gottlieb n/s 16

9 Femail.co.uk Elliott Borra Perlmutter/

MediaVest 217,000 14

10 Expedia Euro RSCG Wnek Gosper/MPG 1,015,000 11

11 Arsenal.com Granada/In-house n/s 10

12= Hotel.net In-house n/s 7

12= ViaMichelin Publicis/Optimedia 45,000 7

14 Silvervision.co.uk In-house/John Ayling & Associates n/s 5

15 Brand Republic Banc/In-house n/s 2

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 3-4 November based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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