NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 73

2 One2One Bartle Bogle Hegarty/

Starcom Motive 5,132,000 67

3 Littlewoods IMP/Zed Media n/s 61

4 Learndirect Faulds/Mediashop 148,000 52

5 Lycos Leagas Delaney/BBJ 1,390,000 46

6 Jamjar MWO/MediaCom 1,167,000 45

7 Amazon HHCL & Partners/Total Media 267,000 40

8 Jungle McCann-Erickson/Universal McCann 578,000 34

9 Easyrentacar White Knight Design/Carat 110,000 30

10 Wellbeing RKER/Y&R/MindShare/Media Edge 272,000 20

11 Shop Barrington Johnson Lorains/Zed 8,000 18

12 Expedia Euro RSCG Wnek Gosper/MPG 1,015,000 13

13 Priceline Lowe Lintas/Initiative Media 3,798,000 8

14 Asserta BMP DDB/OMD UK 225,000 7

15 Safe Door HHCL & Partners/John Ayling 1,082,000 3

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 10-11 November based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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