Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 AOL MWO/BBJ 8,923,000 73
2 One2One Bartle Bogle Hegarty/
Starcom Motive 5,132,000 67
3 Littlewoods IMP/Zed Media n/s 61
4 Learndirect Faulds/Mediashop 148,000 52
5 Lycos Leagas Delaney/BBJ 1,390,000 46
6 Jamjar MWO/MediaCom 1,167,000 45
7 Amazon HHCL & Partners/Total Media 267,000 40
8 Jungle McCann-Erickson/Universal McCann 578,000 34
9 Easyrentacar White Knight Design/Carat 110,000 30
10 Wellbeing RKER/Y&R/MindShare/Media Edge 272,000 20
11 Shop Barrington Johnson Lorains/Zed 8,000 18
12 Expedia Euro RSCG Wnek Gosper/MPG 1,015,000 13
13 Priceline Lowe Lintas/Initiative Media 3,798,000 8
14 Asserta BMP DDB/OMD UK 225,000 7
15 Safe Door HHCL & Partners/John Ayling 1,082,000 3
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 10-11 November based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
