NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 73

2 BT AMV BBDO/Zenith Media 2,646,000 71

3 One2One Bartle Bogle Hegarty/Starcom

Motive 5,132,000 62

4 Freeserve M&C Saatchi/Walker Media 977,000 60

5 Yahoo! HHCL & Partners/Optimedia 172,000 57

6 Ask Jeeves TBWA/MPG 2,317,000 54

7 Jamjar.com MWO/MediaCom 1,167,000 37

8 Jungle.com McCann-Erickson/Universal

McCann 578,000 33

9 Well Being RKCR/Y&R/MindShare/Media Edge 272,000 29

10 Dial4aLoan.com Q Marketing & Media/Arm Direct

Group 1,080,000 26

11 Genie AMV BBDO/Zenith Media n/s 25

12 Eurostar TBWA/Manning Gottlieb Media 1,235,000 22

13 Priceline Lowe Lintas/Initiative Media 3,798,000 9

14= Clara.net CCHM/Banks Hoggins O'Shea/FCB 31,000 7

14= Vizzavi WCRS/Optimedia n/s 7

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 17-18 November based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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