NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BT AMV BBDO/Zenith Media 2,646,000 79

2 AOL MWO/BBJ 8,923,000 77

3 One2One BBH/Starcom Motive 5,132,000 74

4 Microsoft McCann-Erickson/

Starcom Motive 1,500,000 72

5 Freeserve M&C Saatchi/Walker Media 977,000 66

6= UK Online D'Arcy/MediaVest n/s 48

6= Amazon HHCL & Partners/Total Media 267,000 48

8 Jamjar MWO/MediaCom 1,167,000 36

9 Easynet In-house/Carat 101,000 32

10 Genie AMV BBDO/Zenith Media 50,000 27

11 Wellbeing RKCR/Y&R/MindShare/Media Edge 70,000 20

12 Surprise

yourwoman.com Spirit/In-house n/s 11

13= Claranet CCHM/Banks Hoggins O'Shea/FCB 31,000 7

13= Asserta BMP DDB/OMD UK 225,000 7

13= Memorisethis In-house n/s 7

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 24-25 November based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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