Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 BT AMV BBDO/Zenith Media 2,646,000 79
2 AOL MWO/BBJ 8,923,000 77
3 One2One BBH/Starcom Motive 5,132,000 74
4 Microsoft McCann-Erickson/
Starcom Motive 1,500,000 72
5 Freeserve M&C Saatchi/Walker Media 977,000 66
6= UK Online D'Arcy/MediaVest n/s 48
6= Amazon HHCL & Partners/Total Media 267,000 48
8 Jamjar MWO/MediaCom 1,167,000 36
9 Easynet In-house/Carat 101,000 32
10 Genie AMV BBDO/Zenith Media 50,000 27
11 Wellbeing RKCR/Y&R/MindShare/Media Edge 70,000 20
12 Surprise
yourwoman.com Spirit/In-house n/s 11
13= Claranet CCHM/Banks Hoggins O'Shea/FCB 31,000 7
13= Asserta BMP DDB/OMD UK 225,000 7
13= Memorisethis In-house n/s 7
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 24-25 November based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
