Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 AOL MWO/BBJ 8,923,000 73
2 BT AMV BBDO/Zenith Media 2,646,000 70
3 Direct Line MWO/MediaCom 702,000 65
4 Freeserve M&C Saatchi/Walker Media 977,000 61
5 UK Online D'Arcy/MediaVest n/s 45
6 Amazon HHCL & Partners/Total Media 267,000 37
7 The Daily Telegraph JWT/MindShare 480,000 28
8 MSN Euro RSCG/MPG 65,000 25
9 GuardianUnlimited BMP DDB/PHD 13,000 23
10 The Train Line RKCR/Y&R/Manning Gottlieb 208,000 16
11= Vizzavi WCRS/Optimedia 451,000 13
11= ebay Fielding Gibson/MediaCom 4,000 13
13 Surpriseyour
woman.com Spirit/In-house n/s 12
14 Expedia Euro RSCG/MPG 160,000 11
15 Oneswoop St Luke's/Starcom Motive 121,000 2
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 1-2 December based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
