NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 73

2 BT AMV BBDO/Zenith Media 2,646,000 70

3 Direct Line MWO/MediaCom 702,000 65

4 Freeserve M&C Saatchi/Walker Media 977,000 61

5 UK Online D'Arcy/MediaVest n/s 45

6 Amazon HHCL & Partners/Total Media 267,000 37

7 The Daily Telegraph JWT/MindShare 480,000 28

8 MSN Euro RSCG/MPG 65,000 25

9 GuardianUnlimited BMP DDB/PHD 13,000 23

10 The Train Line RKCR/Y&R/Manning Gottlieb 208,000 16

11= Vizzavi WCRS/Optimedia 451,000 13

11= ebay Fielding Gibson/MediaCom 4,000 13

13 Surpriseyour

woman.com Spirit/In-house n/s 12

14 Expedia Euro RSCG/MPG 160,000 11

15 Oneswoop St Luke's/Starcom Motive 121,000 2

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 1-2 December based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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