Rank Site Agency/Media Adspend Aware-
July-Sept ness
pounds (%)
1 AOL MWO/BBJ 8,923,000 78
2 BT AMV BBDO/Zenith Media 2,646,000 76
3= Tesco.com Lowe Lintas/Initiative 148,000 64
3= Freeserve M&C Saatchi/Walker Media 977,000 64
5= Virgin Mobile
Online RKCR/Y&R/Manning Gottlieb 1,236,000 63
5= Yahoo! HHCL & Partners/Optimedia 172,000 63
7 Microsoft MSN Euro RSCG/Media Planning
Group 65,000 53
8 Direct Line Jamjar MWO/MediaCom 1,905,000 51
9 Amazon HHCL & Partners/Total Media 267,000 46
10 Jungle McCann-Erickson/Optimedia 2,491,000 42
11 Intelligent Finance The Union/BLM Media 584,000 33
12 Easyrentacar White Knight Design/Carat 280,000 20
13 The Train Line RKCR/Y&R/Manning Gottlieb 208,000 16
14 Kelkoo Overseas Agencies/MindShare 90,000 6
15 Blackstar Bartle Bogle Hegarty/BBJ 63,000 5
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 8-9 December based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
