NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

July-Sept ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 78

2 BT AMV BBDO/Zenith Media 2,646,000 76

3= Tesco.com Lowe Lintas/Initiative 148,000 64

3= Freeserve M&C Saatchi/Walker Media 977,000 64

5= Virgin Mobile

Online RKCR/Y&R/Manning Gottlieb 1,236,000 63

5= Yahoo! HHCL & Partners/Optimedia 172,000 63

7 Microsoft MSN Euro RSCG/Media Planning

Group 65,000 53

8 Direct Line Jamjar MWO/MediaCom 1,905,000 51

9 Amazon HHCL & Partners/Total Media 267,000 46

10 Jungle McCann-Erickson/Optimedia 2,491,000 42

11 Intelligent Finance The Union/BLM Media 584,000 33

12 Easyrentacar White Knight Design/Carat 280,000 20

13 The Train Line RKCR/Y&R/Manning Gottlieb 208,000 16

14 Kelkoo Overseas Agencies/MindShare 90,000 6

15 Blackstar Bartle Bogle Hegarty/BBJ 63,000 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 8-9 December based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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