NEW MEDIA: I-RECALL DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

July-Sept ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 71

2 BTinternet AMV BBDO/Zenith Media 2,646,000 66

3 Freeserve M&C Saatchi/Walker Media 977,000 62

4 First Direct WCRS/PHD 170,000 55

5 Learn Direct DFGW/MediaCom 798,000 49

6 Jamjar MWO/MediaCom 1,905,000 48

7 AA HHCL & Partners/Zenith Media 2,603,000 47

8 Lycos Leagas Delaney/BBJ 547,000 41

9 Amazon HHCL & Partners/Total Media 267,000 37

10 Virgin Cars Roose & Partners/Manning Gottlieb 50,000 21

11 Smile Farm/TCS Media North 210,000 20

12 Genie AMV BBDO/Zenith Media 220,000 17

13= Thisismoney.com Elliott Borra Perlmutter/MediaVest 77,000 12

13= Expedia Euro RSCG/Media Planning Group 160,000 12

15 Charcol Masius/Starcom Motive 194,000 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 19-20 January based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores for their

offline advertising in previous weeks and those launching new,

high-profile offline ad campaigns.



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