NEW MEDIA: Ovaltine site aims for dialogue with kids

Novartis, the Pharmaceuticals-to-consumer-goods giant, has launched the first website for its Ovaltine Power range of milk drinks as the main-stay of a new promotional campaign.

Novartis, the Pharmaceuticals-to-consumer-goods giant, has launched

the first website for its Ovaltine Power range of milk drinks as the

main-stay of a new promotional campaign.



Designed to build an ongoing dialogue with kids aged six to 14, the site

is based around a series of challenges which visitors are encouraged to

complete in return for points. Once they have earned the required amount

they can download a customised Ovaltine Power web browser.



Additional games and prize promotions will be added to the site on a

regular basis in a bid to build repeat traffic and establish an ongoing

dialogue.



Web activity will tie into a promotional roadshow featuring a bus with

web terminals, which will tour the country providing kids with the

chance to surf the site and play interactive games.



Site design was by web house Soho London, which won the business late

last year after a four-way pitch that included Teamworks and Traffic

Interactive, the new media agency in which AMV holds a minority

stake.



The budget for the web project is believed to be between pounds 50,000

and pounds 100,000, with activity being overseen at Novartis by Ovaltine

Power brand manager Alison Palmer.



The web site can be found at www.ovaltinepower.co.uk.



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