Reebok is launching a multilingual European web site in an attempt
to increase brand awareness in its individual markets. The firm is also
in the early stages of planning to sell products from its web site.
Hamish Thomson, Reebok European communications director, said: ’We are a
global brand and (internet) users in Europe need more detail on what
product lines we have in each market.’
The site, located at www.europe.reebok.com, will be aimed at sports and
fitness enthusiasts and will include local events in each market. It
will also offer personal training advice and complement Reebok’s global
web site, www.reebok.com.
Thomson said that next year the company will explore e-commerce
This could involve a trial with a major pan-European retailer.
The site will be available in English, French, Italian, Spanish and
Other markets will be added in coming months, including Greece and