NEW MEDIA: WEB WATCH - CAR SITES

Rank   Site                    Address               Latest monthly page
                                                 impressions (millions)
1      Autotrader.co.uk        autotrader.co.uk                    *73.5
2      TheAA.com               theaa.com                            10.5
3      Auto Express            autoexpress.co.uk                     9.6
4      Parkers Online          parkers.co.uk                         9.2
5      WhatCar.com             whatcar.com                           6.4
6      CarSource               carsource.co.uk                       5.5
7      Exchange & Mart         exchangeandmart.co.uk                 5.4
8      Fish4Cars               fish4cars.co.uk                       4.8
9      Jamjar Cars             jamjar.com                            3.3
10     4Car                    4car.co.uk                            2.7

These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.intellagencia.com. Tel:
(020) 7505 8458.
For a free listing in the New Media section of BRAD, call (020) 7505
8263.
*Figures from ABC Electronic.
Autotrader is a phenomenal hit in the automotive sector, dominating the
table yet again. It launched in 1996 when Autotrader became the first
major motoring title to launch a website enabling users to buy and sell
cars. During the past year it has almost doubled its number of page
impressions on the back of successful marketing and improvements to the
site. Advertisers on the site include Renault and William Hill. It
offers a new car search service as well as the option to buy and sell
used cars.