NEW MEDIA: WEB WATCH - CAR SITES
Rank Site Address Latest monthly page impressions (millions) 1 Autotrader.co.uk autotrader.co.uk *73.5 2 TheAA.com theaa.com 10.5 3 Auto Express autoexpress.co.uk 9.6 4 Parkers Online parkers.co.uk 9.2 5 WhatCar.com whatcar.com 6.4 6 CarSource carsource.co.uk 5.5 7 Exchange & Mart exchangeandmart.co.uk 5.4 8 Fish4Cars fish4cars.co.uk 4.8 9 Jamjar Cars jamjar.com 3.3 10 4Car 4car.co.uk 2.7 These are unaudited figures taken from publishers unless stated. The data used in this table is supplied by BRAD: www.intellagencia.com. Tel: (020) 7505 8458. For a free listing in the New Media section of BRAD, call (020) 7505 8263. *Figures from ABC Electronic. Autotrader is a phenomenal hit in the automotive sector, dominating the table yet again. It launched in 1996 when Autotrader became the first major motoring title to launch a website enabling users to buy and sell cars. During the past year it has almost doubled its number of page impressions on the back of successful marketing and improvements to the site. Advertisers on the site include Renault and William Hill. It offers a new car search service as well as the option to buy and sell used cars.