NEW MEDIA: WEB WATCH - ENTERTAINMENT SITES

Rank   Site                      Address             Latest monthly page
                                                  impressions (millions)
1      Big Brother               channel4.co.uk/bigbrother          86.0
2      FHM                       fhm.com                            37.0
3      NME                       nme.com                            26.6
4      Channel 4                 channel4.com                       22.0
5      ITV                       itv.com                            19.0
6      Virgin                    virgin.net                        *18.2
7      Dotmusic                  dotmusic.com                      *17.2
8      Uproar                    uproar.co.uk                       15.0
9      Computer & Video Games    computerandvideogames.com          12.4
10     MTV                       mtv.co.uk                          12.0

These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.intellagencia.com. Tel:
(020) 7505 8458.
For a free listing in the New Media section of BRAD, call (020) 7505
8254.
*Figures from ABC Electronic.

There are major changes to the entertainment table since it last appeared on 5 July. It previously featured Friends Reunited at the top, but the sector has been reclassified to focus solely on pure entertainment sources. Big Brother storms in at number one and FHM also appears from nowhere to take its place at number two. Channel 4 has increased its impressions by 2 million, while Computer & Video Games is down by 1.5 million. The lower end of the table is relatively static.

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