NEW MEDIA: WEB WATCH - LIFESTYLE SITES


Rank     Site                  Address               Latest monthly page
                                                  impressions (millions)
1        FHM                   fhm.co.uk                            33.0
2        Handbag               handbag.com                         *11.3
3        Girland               girland.com                          10.4
4        Conde Nast            condenast.co.uk                       9.5
5        iVillage              ivillage.co.uk                       *7.6
6        Confetti              confetti.co.uk                       *7.5
7        Wellbeing             wellbeing.com                         7.4
8        Gay.com               gay.com                               7.0
9        Maxim                 maxim-magazine.co.uk                  5.1
10       Femail                femail.co.uk                         *4.3

These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.intellagencia.com. Tel:
(020) 7505 8458.
For a free listing in the New Media section of BRAD, call (020) 7505
8254.
*Figures from ABC Electronic.

FHM is still at the top of the lifestyle table with 33 million hits.

Megastar has disappeared altogether, and its second place ranking has been filled by Handbag. Girland remains in third position and Conde Nast has moved up to fourth place. iVillage is in at number five, taking the former place of Wellbeing, which has dropped to seventh. Gay.com has reached seven million, which means it overtakes Maxim, which has dropped to about five million hits. Femail remains in tenth position.

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