New Media: Web Watch - Lifestyle Sites

Rank Site Address Latest monthly page

impressions (millions)

1 FHM fhm.co.uk 38.4

2 Wellbeing wellbeing.com 15.3

3 Handbag handbag.com *14.2

4 iVillage ivillage.co.uk *11.2

5 Girland girland.com 10.4

6 Conde Nast condenast.co.uk 9.0

7 Confetti confetti.co.uk *7.5

8 gay.com gay.com 7.0

9 Maxim maxim-magazine.co.uk 4.6

10 Femail femail.co.uk *4.3

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.intellagencia.com. Tel:

(020) 7505 8458.

For a free listing in the New Media section of BRAD, call (020) 7505

8263.

*Figures from ABC Electronic.

FHM has added five million page impressions since the last look at the lifestyle sector in July. Handbag was previously FHM's closest rival but Wellbeing has doubled its number of page impressions to take the second slot. The rest of the table is relatively static although iVillage has moved up one place and added four million impressions since last time.

Maxim, the other men's magazine website included in this survey, was down by 400,000 page impressions since July.

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