November 22, 2002

NEW MEDIA: WEB WATCH - NEWS SITES

Rank   Site                     Address              Latest monthly page
                                                 impressions (millions)
1      BBC News Online          bbc.co.uk/news                     330.0
2      Sky.com                  skynews.co.uk                       80.2
3      Guardian Unlimited       guardian.co.uk                     *62.6
4      FT.com                   ft.com                             *55.5
5      CNN.com                  cnn.com                             44.5
6      Sun Online               the-sun.co.uk                       40.0
7      Telegraph.co.uk          telegraph.co.uk                    *26.2
8      Irish Times              ireland.com                        *25.5
9      Times/Sunday Times       the-times.co.uk                     20.9
10     Independent.co.uk        independent.co.uk                   18.5

These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.intellagencia.com. Tel:
(020) 7505 8458.
For a free listing in the New Media section of BRAD, call (020) 7505
8263.
*Figures from ABC Electronic.

The BBC holds its large lead, but has 110 million fewer impressions than in July when the news league table last appeared. Guardian Unlimited has dropped seven million page impressions to fall from second to third. Sky has jumped from tenth place up to second with a 400 per cent increase in impressions. FT.com has held steady but Ananova, previously at number four, has dropped out of the top ten. Sun Online is up 13 million pages impressions and CNN has added 20 million and moved up two places.