Rank Site Address Latest monthly page impressions (millions) 1 Cricinfo 165.0 2 Rivals Digital Media 70.2 3 Sporting Life 67.0 4 ESPN Soccernet 61.5 5 Sky Sports 61.3 6 4thegame 51.5 7 Eurosport 40.0 8 Teamtalk 31.0 9 Liverpool FC *15.8 10 Arsenal FC *7.4 These are unaudited figures taken from publishers unless stated. The data used in this table is supplied by BRAD: Tel: (020) 7505 8458. For a free listing in the New Media section of BRAD, call (020) 7505 8263. *Figures from ABC Electronic. Cricinfo maintains its strong lead at the top of the table, as the interest in the Cricket World Cup continues. Its popularity is set to increase should the proposed merger with its rival, Wisden, go ahead. Cricinfo and Wisden announced last month that they were in talks about sharing content as a first step to merger. Wisden's strong editorial and bulletins content was seen as an ideal mix with Cricinfo's large databases and coverage of matches.