NEW MEDIA: WEB WATCH - SPORTS SITES

Rank Site Address Latest monthly page impressions (millions) 1 Cricinfo cricinfo.com 165.0 2 Rivals Digital Media rivalsdm.com 70.2 3 Sporting Life sporting-life.com 67.0 4 ESPN Soccernet soccernet.com 61.5 5 Sky Sports skysports.com 61.3 6 4thegame 4thegame.com 51.5 7 Eurosport eurosport.com 40.0 8 Teamtalk teamtalk.com 31.0 9 Liverpool FC liverpoolfc.tv *15.8 10 Arsenal FC arsenal.com *7.4 These are unaudited figures taken from publishers unless stated. The data used in this table is supplied by BRAD: www.intellagencia.com. Tel: (020) 7505 8458. For a free listing in the New Media section of BRAD, call (020) 7505 8263. *Figures from ABC Electronic. Cricinfo maintains its strong lead at the top of the table, as the interest in the Cricket World Cup continues. Its popularity is set to increase should the proposed merger with its rival, Wisden, go ahead. Cricinfo and Wisden announced last month that they were in talks about sharing content as a first step to merger. Wisden's strong editorial and bulletins content was seen as an ideal mix with Cricinfo's large databases and coverage of matches.