NEW MEDIA: WEB WATCH - TRAVEL SITES

Rank   Site                   Address                Latest monthly page
                                                  impressions (millions)
1      Lastminute             lastminute.com                        40.0
2      Expedia                expedia.co.uk                         30.0
3      Ebookers               ebookers.com                          20.0
4      Teletext Holidays      teletextholidays.com                  12.6
5      Visit Britain          visitbritain.com                       9.7
6      Cheap Flights          cheapflights.com                       8.5
7      Airmiles               airmiles.com                           7.5
8      Bargain Holidays       bargainholidays.com                    6.8
9      ViaMichelin            viamichelin.com                        5.8
10     Airwise                airwise.com                            4.0

These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.intellagencia.com. Tel:
(020) 7505 8458.
For a free listing in the New Media section of BRAD, call (020) 7505
8254.

This table has not been seen for some time, but with the start of the holiday season there is little change at the top. Lastminute is in first position with 40 million page impressions, followed by Expedia which has managed to clock up 30 million. Ebookers is holding third position with 20 million hits. These three are by far the most popular sites, with their closest competitor being Teletext Holidays with 12.6 million. Teletext is currently pushing to build its awareness with a heavyweight TV campaign.

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