New name and new focus for Gay Times

Gay Times is to publish its first monthly style and grooming section from this month in a bid to attract fashion advertisers.

The move is part of an overhaul of the title that will see it rebranded as GT, with toned-down covers.

Joseph Galliano, the magazine's editor, said the move reflected the changing aspirations of readers and would allow the title to compete with other men's magazines for fashion ads.

"We've never exploited fashion to the extent that we could have done and we want to build on this commercially," Galliano said.

The back of the magazine will also feature a monthly real-life section, including columns by an agony aunt and a life coach as well as first-person experiences.

Galliano said the switch to the GT name aimed to make readers more comfortable about buying and reading the magazine.

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