New owner of Jack begins a campaign to reinvigorate title

Dennis Publishing is to revamp its men's magazine Jack after completing the acquisition of its previous owner, James Brown's I Feel Good.

Jack, which launched in early 2002, will increase its cover size to give it more standout at retail outlets. Pagination will increase to a minimum of 308 pages and the cover price will be upped by 50p to £3.

Dennis does not publish an ABC figure for Jack but industry estimates suggest that it sells between 20,000 and 30,000 copies.

Jack also has a stronger editorial team. The new editor, Michael Hodges, has hired Steve Read as the creative director. James Brown remains onboard as a consultant editorial director.

Jack's publisher, Bruce Sandell, said: "Jack's future is very exciting - finally the magazine has the opportunity to fulfil its potential."


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