New 'smart' footy webzine.

Football fans are to get a new electronically published 'newspaper' tailored to their team's point of view.

New-media start-up Direct Network Publishing will launch its Football 365 web site and push news service in January. Promoting itself as "not primarily a web site", the site itself (www.football365.co.uk) will function as a registration point for its Football 365 push service, and a searchable archive for existing readers.

The data captured during registration, including the name of each reader's team, will be used to serve up reader-specific information with a mix of ads and stories. Intelligent ad-server software from Autonomy will power this process.

"We hope to have 250,000 registered readers by World Cup 98 - we think that's pretty achievable," said director Dan Thompson.

The main news content will be supplied by PA New Media; an editorial team led by ex-NME editor Danny Kelly will generate exclusive content; and intelligent agent 'virtual reporters' will collect football leads from across the internet.

The site, which will house chat areas and a shop, is being promoted through online ads and reciprocal deals with related web sites. "We want to be partners with unofficial sites, and to tap into the fans as a source of information," said director Simon Morris.

Football fans are to get a new electronically published 'newspaper' tailored to their team's point of view.

New-media start-up Direct Network Publishing will launch its Football 365 web site and push news service in January. Promoting itself as "not primarily a web site", the site itself (www.football365.co.uk) will function as a registration point for its Football 365 push service, and a searchable archive for existing readers.

The data captured during registration, including the name of each reader's team, will be used to serve up reader-specific information with a mix of ads and stories. Intelligent ad-server software from Autonomy will power this process.

"We hope to have 250,000 registered readers by World Cup 98 - we think that's pretty achievable," said director Dan Thompson.

The main news content will be supplied by PA New Media; an editorial team led by ex-NME editor Danny Kelly will generate exclusive content; and intelligent agent 'virtual reporters' will collect football leads from across the internet.

The site, which will house chat areas and a shop, is being promoted through online ads and reciprocal deals with related web sites. "We want to be partners with unofficial sites, and to tap into the fans as a source of information," said director Simon Morris.



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