A new magazine aimed at Britain’s 12 million shareowners has hit
Shares hopes to attract readers at the younger end of the share-owning
community. Ross Greenwood, who oversaw the launch of Shares in
Australia, has been brought over to edit the UK edition.
The publisher, MSM, believes there is a large potential market for the
magazine, given that one in four of the share owning public is under
Despite to its youthful approach, Shares will contain a heavyweight
section at the back that will cater for the more serious investor and is
designed to compete with Investor’s Chronicle.
Shares will have a cover price of pounds 1.95 and its initial print run
will be 80,000.
A spokesperson for MSM said: ’The magazine will be looking to the new
consumer- led generation of share buyers but there will also be an
effort made to cater for the more serious end of the market.’
Sales will be the responsibility of Paul Privbitera, the head of
Shares’ launch ad campaign has focused on the press, appearing in The
Daily Telegraph, Financial Times, The Times and Evening Standard.