The merger deal between TBWA and Simons Palmer Clemmow Johnson is
to be sealed this week after months of detailed discussions. The new
agency will be called TBWA/Simons Palmer.
The merged agency, part of the Omnicom group, has rejected TBWA’s King’s
Cross headquarters and will instead move into new Soho premises by the
end of the summer.
Paul Simons, the agency’s chief executive, said: ’We need our own home,
not someone else’s. We are trying to acquire a new building where the
agency will flourish.’ In the meantime, groups of people from both
agencies will be mixed around between the two current premises, so that
staff can start working together immediately.
A ten-strong executive committee will have legal responsibility for the
business, while a management board of 28 people will take responsibility
for the operational running of the agency. Andrew Ward and Simon Hunter,
two TBWA board account directors who resigned last week, have decided to
stay. Ward is on both the executive committee and the management board,
while Hunter is on the management board.
There will be four planning directors, with Simon Clemmow taking the
role of executive planning director. Robert Senior, from Simons Palmer,
and Neil Christie, from TBWA, will be joint client services
Of the six creative directors, four come from Simons Palmer - Andy
McKay, Paul Hodgkinson, Guy Moore and Tony Malcolm. Two are from TBWA -
John Kelley, who was its vice-chairman, and Steve Chetham, the former
partner of Trevor Beattie.