New technology companies top annual ranking of most loved brands

LONDON - Technology brands continue to push their way to the top of Marketing magazine's annual survey of most loved brands. For the second year in a row Google is No 1, but last year's No. 2, Tesco, has been pushed down to fourth place, with Nokia moving up from third to second and Amazon leapfrogging from 17th to third.

New technology companies top annual ranking of most loved brands

It's thought that time-pressed consumers increasingly value easy to use technology and service brands that make consumers' lives simpler. The most hated brands tend to be food and drinks that are associated in consumers' minds with ‘junk food', such as Pot Noodle, McDonald's and Sunny Delight.

For the first time the survey of 2,500 consumers, done in conjunction with integration agency Joshua G2, measured responses by sex. While both sexes broadly love and hate the same brands, in general women tend love brands more intensely, while men hate brands to a greater degree. Retail companies also from six of the top favourite women's brands.

For a full list of the 50 most loved brands, and the 50 most heated brands, see the May 9 edition of Marketing magazine. In addition, there are rankings of the five most loved and hated brands by category: high-street shops, supermarkets, fashion, home stores, mobile networks, mobile handsets, chocolate, football, cars marques, online shopping, finance, home appliances, beauty products, charities, airlines, charities, ISPs, daily newspapers and TV channels.

 
Women
Most Loved % category
Brandvotes
1Nokia74.8
2Google71.7
3Amazon62.5
4eBay52.1
5British Airways51.7
Most Hated% category
Brandvotes
1McDonald's24.4
2AOL23.9
3Pot Noodle22.3
4Sunny Delight18.5
5Manchester United17.1
Men
Mosted Loved% category
Brandvotes
1Google64.6
2Nokia43.2
3Amazon37
4M&S (home retailer) 36.1
5Tesco32
Most Hated% category
Brandvotes
1McDonald's29.3
2AOL28.7
3Pot Noodle26.7
4Sunny Delight22.3
5Manchester United20.5
Source: Marketing/Joshua G2

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