New title Business a.m unveils senior sales team

Business a.m, Scotland’s first entry into the national daily market for a century, has unveiled its sales team.

Business a.m, Scotland’s first entry into the national daily market

for a century, has unveiled its sales team.



Barry Henderson, the former Daily Record commercial development

director, will oversee advertising for the Edinburgh-based newspaper,

which is owned by Business Media Scotland.



Henderson previously headed the development unit of the Newcastle

Chronicle.



He will report to managing director Jim Chisolm, who also comes from the

Daily Record, where he was commercial director.



The senior positions in the team have been filled, although several

sales executives are still being recruited.



George Sandison, formerly agency sales manager in The Scotsman’s London

office, is to be national sales manager.



He will be based in Edinburgh for the time being, spending half the week

in London. Business a.m has a London editorial office that could, if

necessary, house a national sales team.



The national recruitment market will be covered by specialist sales

house Partnership 24.



Agnes Cassels has been poached from News International in Glasgow, where

she was classified sales manager, to take up the same position on

Business a.m. Cassels will concentrate on local motor and recruitment

categories.



Ex-Business Insider ad manager Dave Roulston has been recruited to head

local display sales.



Hilary McRorie joins from News International in Glasgow, where she was a

group head, to lead agency sales efforts outside London as well as

client sales. Tina Fong joins from Amra as an account executive.



Business a.m is likely to launch on 9 October.



It enters a volatile market that has been shaken up recently by The

Scotman’s decision to slash its cover price.



Business a.m claims to have identified a gap in the Scottish market of

387,000 AB business people. The paper will be published every weekday in

a size that is a cross between a broadsheet and a tabloid.



The initial print run will be 100,000 and sales of 15,000 to 20,000 have

been budgeted for the first year.



Business Media Scotland is owned by Sweden’s Bonnier group, which

publishes a range of titles across Europe.



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