New TV spot launched in Orange's 'I am' campaign

LONDON - Orange today launched the second TV ad in its Together We Can Do More campaign, starring cyclist Mark Beaumont.

Earlier this year, Beaumont broke the around-the-world cycling record and he is featured in a roon with four large projection screens and a stationary bike.

As Mark pedals, his memories are projected onto the screens, representing his life journey.

Justin Billingsley, director of brand, Orange UK, said: "The Mark Beaumont ad brings to life a thought provoking inspirational story that people can reflect on."

The film was directed by Danny Kleinman for Fallon.

Credits

Project name
Together we can do more
Creative agency
Fallon
Client & their job title
Justin Billingsley, Brand Marketing Director, Orange UK / Rachel Macbeth, Head of Advertising and Design
Brief
Illustrate Orange's new vision that together we can do more
Executive Creative Director
Richard Flintham        
Creative Director
Tony McTear
Art Director
Dave Day
Copy Writer
Lawrence Seftel
Group Account Director
Katrien DeBauw
Account Director
Romilly Martin
Agency Planner
Tim Millar
Agency Producer
Gemma Knight
Production Company
Rattling Stick
Director
Daniel Kleinman
Producer
Johnnie Frankel
Director of Photographer
Carl Nilsson
Editor
Adam Spivey
Post-production
Framestore CFC
Music
Pulses by Stephen Reich
Audio post-production
Envy
Media Agency
Initiative
Media Planner
Sean Pattison                      
Online credits
Poke (online Agency), Weapon 7 (i-TV agency)

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