Fallon McElligott and Manning Gottlieb Media have won the pounds 7
million Netmortgage account and are preparing an advertising campaign
for the online mortgage broker to run in the summer.
Netmortgage.co.uk is owned by Savills, the owner of a chain of estate
agents and an offline mortgage broker, both of which are among the
largest in the UK.
Mark Chilton, the managing director of Netmortgage, said: ’The net
presents great opportunities for reinventing brands. The online brand
will be our first initiative into the mainstream.’
Savills’ personal finance and estate agents divisions are both upmarket
brands, but Netmortgage - which received more than a million hits in its
first month - plans to compete with mainstream brands such as
Charcolonline and e-loan. All three companies compare deals from lenders
and help customers to make the right choice of mortgage.
’We and John Charcol are the biggest offline mortgage brokers and we are
likely to dominate the online sector too,’ Chilton said.
Robert Senior, a managing partner at Fallons, said: ’Netmortgage offers
us a lot of creative possibilities.’