New Woman set for December rebrand

Emap is redesigning and relaunching its troubled glossy women's lifestyle title New Woman.

The magazine will rebrand as NW from the December issue, which hits the shelves on 26 October. The redesign, which will also include New Woman's website, will coincide with a series of editorial content changes, which have yet to be announced.

The renaming of the title is part of the editor Helen Johnston's battle to claw back readers. In the most recent ABCs, New Woman dropped 14.4 per cent year on year to 231,785.

Johnston became the editor of New Woman in November 2005. She was previously the features director of the weekly fashion title Grazia, and took over from Margi Conklin, after she stepped down.

Lisa Herron, the publisher at New Woman, said: "NW will be the noughties glossy for modern women, reflecting the fast and exciting lives of the celebrity and fashion-obsessed MySpace generation."

The November issue, on sale on 28 September, will boast a London versus Los Angeles split cover.