New Year party is Big Time flop for Eastside Consulting

Brand managers are passing up the opportunity to promote their clients’ brands to the 2.5 million revellers expected in the centre of London on New Year’s Eve, not to mention a global TV audience of many more millions .

Brand managers are passing up the opportunity to promote their

clients’ brands to the 2.5 million revellers expected in the centre of

London on New Year’s Eve, not to mention a global TV audience of many

more millions .



Eastside Consulting has failed to attract any sponsors to its ambient

sites which are valued at around pounds 1 million and grouped under the

name Big Time.



The sites are now to be auctioned in a desperate attempt to find funding

to pay for some of the proposed entertainments, which may be cancelled

if no money is secured by 19 November.



For around pounds 250,000, sponsors can brand the Trafalgar Square ice

rink.



Other sponsorship opportunities include two 80-foot champagne bottles

and a medieval carnival at Borough Market.



The project is likely to fail despite a pounds 3 million government

contribution and the involvement of the new minister for London, Keith

Hill.



Eastside’s director of sponsorship, Sharon Horlor, said: ’We had very

little time to sell the package and most advertisers have already

committed their budgets.’



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content