The video above goes behind the scenes at Minibar's CodeMaker course, which teaches the principles and fundamentals of coding at a workshop day in the offices of creative agency Mother.
Delegates explain about why it is important that senior marketers and agency leaders should learn to code.
Matthew Barwell, formerly director of marketing and innovation at drinks giant Diageo, says: "Digital skills are critical...when you look to recruit a marketer you want to have people with that competency.
"In the future, that's going to be a fundamental skill of a great marketer."
Christian Ahlert, director of Minibar Ventures, who run the course, adds that senior agency figures should take up coding to ensure they are up to date with their junior members of staff.
Will you be learning to code in 2014? What other work-related new year's resolutions will you be making? Tell us in the comments box below.