New York creative directors go in APL shake-up

- Ammirati Puris Lintas, New York, has parted company with its co-creative directors, Mark Johnson and Tom Nelson, as part of a wider shake-up at the Interpublic-owned agency.

- Ammirati Puris Lintas, New York, has parted company with its co-creative directors, Mark Johnson and Tom Nelson, as part of a wider shake-up at the Interpublic-owned agency.

The resignations were said to have been demanded by the agency's new head of North American operations, Richard Hadala, a former McKinsey consultant who joined the agency two months ago.

Hadala has promoted Rob Feakins and Roger Bentley, both of whom have been with the agency for less than a year, to replace Johnson and Nelson.

In addition new responsibility has been handed to senior directors Mike Lotito and Lance Smith. Lotito was named as general manager of technology, a newly created post that is to be at the centre of the agency's move to upgrade the technology the agency uses. Lotito also retains his position as head of the agency's key General Motors account.

Smith, who runs the agency's Johnson & Johnson business, was named general manager of process management. This is another newly created post that is designed to help Hadala evaluate APL's current personnel.







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