The New York Times axes hyperlocal project 'The Local'

NEW YORK - Big US media firms are struggling to make hyperlocal websites work as the New York Times becomes the latest to pull the plug on its hyperlocal project The Local.

The New York Times axes hyperlocal project 'The Local'

The New York Times devoted two full-time reporters to the sites covering Clinton Hill and Fort Greene, Brooklyn, and Maplewood, Millburn and South Orange, New Jersey, as well as an editor and a number of support and advisory staff journalists when it set the hyperlocal site up last spring.

The closure appears to be a clear admission that The New York Times could not make hyperlocal pay. It follows Jim Schachter, editor for digital initiatives at the paper,  saying in November: "An explosion of interest among local merchants in advertising on hyperlocal sites has been just around the corner for a number of years now."

Continue reading this story on Brand Republic's digital blog The Wall

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