Newcastle Brown Ale "band of brands" by Droga5 New York

Newcastle Brown Ale has roped 36 companies into its "band of brands" campaign and released a spot online ahead of the Super Bowl on Sunday. Droga5 New York created the ad, in which a couple rush around a house trying to mention as many of the products as possible in 30 seconds. The idea behind the campaign was to spread out the considerable cost of a Super Bowl ad among as many brands as possible.

Credits

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Creative chairman
Chief creative officer
Group creative director
Senior art director
Senior copywriter
Junior art director
Junior copywriter
Head of design
Designer
Chief creation officer
Head of broadcast production
Senior broadcast producer
Production business manager
Head of interactive production
Interactive producer
Associate director of technology
Technical lead
Senior interactive developer
Design technologist
Quality assurance lead
Quality assurance engineer
Junior designer
Global chief strategy director
Head of strategy
Strategist
Social strategist
Communications strategist
Group account director
Account director
Account manager
Project manager
Production company
Director
Executive producers

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