Newcastle Brown Ale "call for brands" by Droga5

Newcastle Brown Ale is asking for help in funding its Super Bowl ad. It is requesting contributions from other brands in exchange for a place in an actual big-game spot. The digital campaign, created by Droga5, features the Parks And Recreation star Aubrey Plaza. The video begins by parodying common tropes in Super Bowl ads, such as cowboys, dogs and manufacturing. In her signature deadpan style, Plaza cuts in and explains the mutual benefit for Newcastle Brown Ale and other brands.


Creative chairman
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Sound mixing

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