Newcastle Brown Ale "call for brands" by Droga5

Newcastle Brown Ale is asking for help in funding its Super Bowl ad. It is requesting contributions from other brands in exchange for a place in an actual big-game spot. The digital campaign, created by Droga5, features the Parks And Recreation star Aubrey Plaza. The video begins by parodying common tropes in Super Bowl ads, such as cowboys, dogs and manufacturing. In her signature deadpan style, Plaza cuts in and explains the mutual benefit for Newcastle Brown Ale and other brands.

Credits

Agency
Creative chairman
Chief creative officer
Group creative director
Senior art director
Senior copywriter
Junior art director
Junior copywriter
Head of design
Designer
Chief creation officer
Head of broadcast production
Senior broadcast producer
Director of integrated production
Production business manager
Head of interactive production
Interactive producer
Associate director of technology
Technical lead
Senior interactive developer
Interactive developer
Quality assurance lead
Quality assurance engineer
Junior designer
Head of strategy
Strategist
Social strategist
Communications strategist
Group account director
Account director
Account manager
Project manager
Senior director of portfolio brands
Brand director
Brand manager
Production company
Director
Executive producer
Executive producer
Line producer
Production designer
Editorial
Editor
Assistant editor
Managing partner
Executive producer
Sound mixing
Finishing

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