Newcastle Brown Ale "if we won" by Droga5 New York

The Office co-writer Stephen Merchant stars in Newcastle Brown Ale’s new campaign, telling Americans how good they’d have it if they lost the war for independence. Droga5 New York created the humorous spot, which promotes a British beer during a patriotic US holiday. The campaign is a follow-up to Newcastle Brown Ale’s "if we made it" spot, which explained what the brand’s Super Bowl ad would have looked like if it had bothered to make one. The latest film was written by Ryan Raab, art directed by Dan Kenneally and directed by Randy Krallman through Smuggler.

Credits

Creative chairman
Chief creative officer
Creative director
Copywriter
Art director
Junior copywriter
Junior art director
Chief creation officer
Senior producer
Interactive producer
Head of digital strategy
Senior digital strategist
Digital strategists
Account director
Account director
Senior director, portfolio brands
Brand director
Brand manager
Film production company
Director
Editorial post-production
Interactive production company

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