NewMediaHR to offer conversion courses for online sales

A new recruitment and training agency launches this week targeting traditional media sales people who hanker after a lucrative career in new media.

A new recruitment and training agency launches this week targeting

traditional media sales people who hanker after a lucrative career in

new media.



NewMediaHR will offer a free and confidential new-media

’acclimatisation’ course for media sales people, as well as offering

media owners a re-training service for their sales departments. It will

also act as a new-media recruitment consultancy.



The new company is backed by Universal Media managing director Paul

Angeli, and two of his colleagues, director Spencer Bailey and

communications director Jon Lefley. Former media salesman Vincent

Sheppard will run the company as managing director.



Sheppard has put together an advisory panel of new-media experts, who

will devise the four-day course. The panel includes: Tim Brown, managing

director of Real Media, Matt Hopgood, digital planner at Ammirati Puris

Lintas; Danny Meadows-Klue, head of new media at the Electronic

Telegraph; Rick Sareen, director of Media 21; and Dominic Trigg,

advertising account manager for Microsoft MSN.



’These are people who know the skills required to sell in new media,’

said Sheppard. ’In many ways what we want to do here is to create an

industry standard for new-media sales training.’



’We won’t just be doing one of these one-day, ’this is a browser’

courses,’ he added. ’This will be comprehensive, taking into account all

the sales, production, and account handling skills. There is a desperate

shortage of skilled new-media sales staff. There are great business

plans out there, plenty of venture capital funding, but there aren’t

enough salespeople with the right expertise to realise the business. We

aim to change that.’



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