20/20 Media has moved quickly to fill its managing director vacancy,
promoting its recently recruited deputy managing director, Mark
Patterson, to the post.
Patterson is due to take full command in July of the pounds 35 million
billing media operation - a joint venture between Delaney Fletcher
Bozell and CIA Medianetwork.
He replaces Paul Woolmington, who leaves to join Ammirati Puris Lintas
as its worldwide media director, based in New York (Campaign, 10 May).
Mike Elms, the chief executive of CIA UK Holdings and jointly
responsible for the appointment with Bozells, said that Patterson was
the natural choice for the job. ‘We didn’t look outside the company; in
the time that Mark’s been at 20/20 he’s shown himself more than capable
of taking the company forward.’
Woolmington was Bozells’ worldwide media director, excluding north
America, as well as being head of 20/20 in the UK. However, Bozells’
chairman, Winston Fletcher, said that Patterson’s role will be to focus
on developing the UK operation and he will not take on responsibility
for other territories.
Bozells is preparing to hire a worldwide media co-ordinator to replace
Woolmington, and is said to be looking at candidates within the UK.
Patterson joined 20/20 at the beginning of the year from Ogilvy and
Mather’s media operation, the Network, where he was the group media
director on Ford. ‘We were always working towards Mark taking control of
20/20 in the UK,’ Woolmington explained.
Patterson said he is planning further hirings at 20/20 to beef-up the
team, ‘but I want to take stock first and see where best to use our