NEWS: 20/20 to fill managing director gap with promotion of Patterson

20/20 Media has moved quickly to fill its managing director vacancy, promoting its recently recruited deputy managing director, Mark Patterson, to the post.

20/20 Media has moved quickly to fill its managing director vacancy,

promoting its recently recruited deputy managing director, Mark

Patterson, to the post.



Patterson is due to take full command in July of the pounds 35 million

billing media operation - a joint venture between Delaney Fletcher

Bozell and CIA Medianetwork.



He replaces Paul Woolmington, who leaves to join Ammirati Puris Lintas

as its worldwide media director, based in New York (Campaign, 10 May).



Mike Elms, the chief executive of CIA UK Holdings and jointly

responsible for the appointment with Bozells, said that Patterson was

the natural choice for the job. ‘We didn’t look outside the company; in

the time that Mark’s been at 20/20 he’s shown himself more than capable

of taking the company forward.’



Woolmington was Bozells’ worldwide media director, excluding north

America, as well as being head of 20/20 in the UK. However, Bozells’

chairman, Winston Fletcher, said that Patterson’s role will be to focus

on developing the UK operation and he will not take on responsibility

for other territories.



Bozells is preparing to hire a worldwide media co-ordinator to replace

Woolmington, and is said to be looking at candidates within the UK.



Patterson joined 20/20 at the beginning of the year from Ogilvy and

Mather’s media operation, the Network, where he was the group media

director on Ford. ‘We were always working towards Mark taking control of

20/20 in the UK,’ Woolmington explained.



Patterson said he is planning further hirings at 20/20 to beef-up the

team, ‘but I want to take stock first and see where best to use our

resource’.



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