NEWS: 20/20 Media lands anti-drugs task for Metropolitan Police

20/20 Media has scooped the pounds 2 million media planning and buying account for the Metropolitan Police as the force gears up for a crackdown on the capital’s drug dealers.

20/20 Media has scooped the pounds 2 million media planning and buying

account for the Metropolitan Police as the force gears up for a

crackdown on the capital’s drug dealers.



The creative work will be handled by the communications consultancy, the

Imagination Brokers. A campaign is due to break in June.



The full details are being kept under wraps, but it will include a mix

of above- and below-the-line advertising.



News of the appointments follows the collapse of a statutory review of

the business, which was called last November and ended in disarray when

the competing agencies pulled out after questioning the client’s

commitment to high-profile advertising.



Five agencies originally lined up to pitch, together with their media

affiliates, for the full-service account: Leagas Delaney, BMP DDB,

Ogilvy and Mather, Delaney Fletcher Bozell and the incumbent, Saatchi

and Saatchi, which picked up the account when it bought Laing Henry at

the start of 1995.



Paul Woolmington, the managing director of 20/20 Media, said: ‘We’re

delighted to be working with the Metropolitan Police as a media

independent. Having worked on the original pitch, we gleaned a lot of

information, so we can hit the ground running.’



The Imagination Brokers’ managing partner, Michael Freter, commented:

‘As a result of various factors, the Met decided to appoint us as

consultants. Depending on how the Met decides to run the account, there

will be a tender at some point in the future.’



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