NEWS: Abbott Mead picks up pounds 35m pan-Euro Pizza Hut business

Abbott Mead Vickers BBDO has extended its relationship with Pizza Hut by landing the role of lead agency on its pounds 35 million pan-European business.

Abbott Mead Vickers BBDO has extended its relationship with Pizza Hut by

landing the role of lead agency on its pounds 35 million pan-European

business.



Abbott Mead’s task will be to create advertising and co-ordinate media

activity in 31 countries where the PepsiCo-owned chain has more than 800

outlets.



The new assignment complements the pounds 5 million UK Pizza Hut

business, which has been with Abbott Mead since February 1995. The BBDO

network already handles the business in Australia, Canada and several

smaller European markets.



Todd Martin, vice-president of marketing for PepsiCo Restaurants

International Europe, said: ‘This serves to strengthen the growing

relationship we have with BBDO on a worldwide basis.’



Pizza Hut has translated a 5 per cent decline into an average growth

rate of 30 per cent since the launch of its first pan-European

commercial, starring the supermodels, Cindy Crawford and Linda

Evangelista, earlier this year.



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