NEWS: Abbott to resign AMV chair

David Abbott is scaling down his involvement in the Abbott Mead Vickers group as part of a handover of power to the next generation of senior managers.

David Abbott is scaling down his involvement in the Abbott Mead Vickers

group as part of a handover of power to the next generation of senior

managers.



Abbott, 58, will quit as group chairman and leave the group board at the

end of the year, but remains as chairman and creative director of the

AMV BBDO agency.



The change will allow Abbott, regarded as one of the finest copywriters

of his generation, to concentrate exclusively on producing ads.



His withdrawal will precipitate a run of ‘musical chairs’ with Peter

Mead, the group chief executive, taking over as chairman. His place is

taken by Michael Baulk, who adds group chief executive officer

responsibilities to his existing role as agency chief executive officer.



Abbott insisted this week that he had no immediate plans for retirement

and would continue working full-time until he was 60, when he would

examine his options.



However, he confirmed that Peter Souter, named as his creative heir

apparent (Campaign, 12 January) would be named as the agency’s creative

director next year.



‘I shall be what clients and colleagues fear most - a writing chairman,’

Abbott said. ‘But I hope they’ll feel reasonably benign about it.’



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