BST-BDDP launches raun-chy new work in cinemas next weekend for Soho’s
exotic lingerie shop, Agent Provocateur.
The shop, which sells expensive sex-kitten lingerie, was set up last
year by Vivienne Westwood’s son, Joe Corre.
The 60-second black-and-white film - which was banned from a TV slot
during Personal Services, the film about the life of Cynthia Payne -
came about when the BST copywriter, Brian Connolly, asked Corre if he
could make an ad about the range. Items include everything from
stockings at pounds 5 a pair, to a sumptuous Vivienne Westwood corset at
pounds 500.
The ad was directed by Eugene McGing - Tony Kaye’s former assistant -
through Genie Films. It opens with a besuited young businessman walking
past the shop. Enticed by a group of sexy models in raunchy basques, he
starts to writhe against the window, until the glass breaks, apparently
the victim of his giant erection.
Corre told Campaign: ‘Brian came up with this great idea which summed up
what the shop is about. People get really attracted to our window
displays for some reason.’
