NEWS: Agent Provocateur inspires BST-BDDP to create risque ad

BST-BDDP launches raun-chy new work in cinemas next weekend for Soho’s exotic lingerie shop, Agent Provocateur.

BST-BDDP launches raun-chy new work in cinemas next weekend for Soho’s

exotic lingerie shop, Agent Provocateur.



The shop, which sells expensive sex-kitten lingerie, was set up last

year by Vivienne Westwood’s son, Joe Corre.



The 60-second black-and-white film - which was banned from a TV slot

during Personal Services, the film about the life of Cynthia Payne -

came about when the BST copywriter, Brian Connolly, asked Corre if he

could make an ad about the range. Items include everything from

stockings at pounds 5 a pair, to a sumptuous Vivienne Westwood corset at

pounds 500.



The ad was directed by Eugene McGing - Tony Kaye’s former assistant -

through Genie Films. It opens with a besuited young businessman walking

past the shop. Enticed by a group of sexy models in raunchy basques, he

starts to writhe against the window, until the glass breaks, apparently

the victim of his giant erection.



Corre told Campaign: ‘Brian came up with this great idea which summed up

what the shop is about. People get really attracted to our window

displays for some reason.’