Alan Tilby, the former vice-chairman and executive creative director of
WCRS, is ending a 14-month exile from the agency scene to take creative
command of Griffin Bacal.
He joins next month as executive creative director to help fulfil the
declared aim of the agency’s chairman, Paul Hutson, to achieve top 20
status within the next three years.
Tilby’s task will be to give Griffin Bacal a creative profile, enabling
it to build a bigger and more varied client list, which is now dominated
by Hasbro, the US toymaker.
The New York-based agency, acquired by Omnicom two years ago,
established its UK outpost in 1987 mainly to service Hasbro. The
client’s pounds 12 million business accounts for about half the UK
Tilby will work in tandem with the agency’s current creative chief, Kent
Shively, who has a close relationship with key clients, including Hasbro
Tilby, 49 - described by Hutson as ‘one of the top 15 creative directors
in London’ - comes to Griffin Bacal having spent 30 years in the
He made his mark during an eight-year stint as creative director of the
then Boase Massimi Pollitt, before becoming a founding partner of Tilby
and Leeves. He joined WCRS in 1990 but left in May last year as one of a
trio of senior departures that included the chief executive, Andrew
Robertson, and the managing director, Amanda Walsh.
After a period spent freelancing he began talking to Griffin Bacal -
currently ranked 32 and with claimed billings of pounds 30 million.
‘Griffin Bacal isn’t only a profitable agency with an excellent business
base but it has a commitment to growth,’ he said. ‘Being creative
director of a large agency in your mid-30s - as I was - is fine because
you need the experience of handling big pieces of business. Now I need a
Shively welcomed Tilby’s arrival, saying: ‘Alan can give us the profile
we need. We’re mature people and if we have problems we’ll talk about