John Aldred, one of the founding partners of Mitchell Patterson Aldred
Mitchell, is to lead a new spin-off company to handle a wide range of
business, ranging from package design to pop promos.
Called Access All Areas, the venture will take on all the new-project
development, design, point-of-sale material and other a la carte
services which, according to the agency, now make up a major part of its
The company will extend into non-advertising areas such as film pilots,
which film producers and directors can show to potential backers.
The agency already handles project work for a number of major
advertisers including Birds Eye, St Ivel and Spillers.
Aldred, 44, an art director, will hold a majority stake in the company,
which will open in November. A former marketing director, whom Aldred
would not name, has been hired as its first ‘suit’ and much of the
creative work is likely to be farmed out to creative independents.
The initiative is the latest in a growing trend by agencies to launch
spin-off companies to handle their non-mainstream work and help to
resolve potential conflict problems.
Although Aldred has partnered some of the most well-known creative names
in British advertising, including Gerry Moira and Tim Mellors, his roots
are in design and packaging, and he has extensive experience of project
He will continue working on some of the main agency’s accounts with his
creative partner, Neil Patterson, although the agency is looking for a
middle-ranking art director to take on some of his work.