Mark Andrews, one of the best-known names in the British commercials
production industry, has resigned as managing director of Rogue Films
with the intention of setting up his own company.
Andrews had been with the Carlton-owned Rogue for a year and a half. His
brief was to build up the fledgling operation into a ‘serious’
production company.
He says he believes he has now done this. He leaves a roster of 12
directors, and a music video division run by Jean Richardson, formerly
head of Hungry Eye commercials.
Roster directors include Rupert Wainright (best-known for the Michael
Jackson ‘History’ video), Willi Paterson and Paolo Calcagni. Younger
talents on the roster include Bruno and Olivier, who have just shot the
Polaroid ads for Bartle Bogle Hegarty, and Steve Green, who directed
One-2-One.
Andrews previously helped set up Propaganda Europe and was head of
television at Collett Dickenson Pearce during the agency’s golden age.
He started out at the BBC and also worked at the Independent Image TV
production company.
‘It’s time that I get to grips with a more personal operation,’ he said.
‘I’ve had a very enjoyable time working for a corporately-owned company,
but ultimately the destiny of such companies is beyond one’s control.
There isn’t ever a perfect time to go, so it ought to be now while I’ve
still got my own teeth.’
