Ammirati Puris Lintas has hired Helen Edwards, a board account director
at Butterfield Day Devito Hockney, to head its Peperami account.
Edwards, who joins APL as a senior account director at the end of
August, will also work on the Ragu and Institute of Contemporary Arts
accounts, as well as some new-business assignments.
Her appointment follows the departure of Ben Bilboul, the former head of
the spicy sausage snacks account, to St Luke’s (Campaign, 26 April).
William Eccleshare, APL’s chief executive, commented: ‘Helen is one of
the brightest senior account directors in London. Our primary criterion
is to hire senior account handling talent that is both energetic and
intelligent. Helen is one of the first of many appointments. We are
delighted to have her on board.’
Edwards, 31, said: ‘My decision to join APL was twofold: it will give me
the opportunity to work on a bigger piece of business - one which has
continued to produce cutting-edge advertising - and APL is an exciting
Edwards started out in advertising in 1987 when she joined KHBB as an
account manager, working on the agency’s flagship Carlsberg account.
In 1990 she became an account manager at BDDH, working on the Thames
Television and Christian Aid accounts. During her six years at BDDH she
worked for a variety of clients, including Motorola, the Potato
Marketing Board, De Longhi, Fidelity Stockbroking Service and the Labour
The anarchic Peperami character first appeared in S. P. Lintas ads five
years ago. The campaign won a gold at the 1994 IPA Advertising
Effectiveness Awards. It also picked up a gold at the British Television
Advertising Awards in the same year.