NEWS: APL names BDDH director to head Peperami account

Ammirati Puris Lintas has hired Helen Edwards, a board account director at Butterfield Day Devito Hockney, to head its Peperami account.

Ammirati Puris Lintas has hired Helen Edwards, a board account director

at Butterfield Day Devito Hockney, to head its Peperami account.



Edwards, who joins APL as a senior account director at the end of

August, will also work on the Ragu and Institute of Contemporary Arts

accounts, as well as some new-business assignments.



Her appointment follows the departure of Ben Bilboul, the former head of

the spicy sausage snacks account, to St Luke’s (Campaign, 26 April).



William Eccleshare, APL’s chief executive, commented: ‘Helen is one of

the brightest senior account directors in London. Our primary criterion

is to hire senior account handling talent that is both energetic and

intelligent. Helen is one of the first of many appointments. We are

delighted to have her on board.’



Edwards, 31, said: ‘My decision to join APL was twofold: it will give me

the opportunity to work on a bigger piece of business - one which has

continued to produce cutting-edge advertising - and APL is an exciting

agency.’



Edwards started out in advertising in 1987 when she joined KHBB as an

account manager, working on the agency’s flagship Carlsberg account.



In 1990 she became an account manager at BDDH, working on the Thames

Television and Christian Aid accounts. During her six years at BDDH she

worked for a variety of clients, including Motorola, the Potato

Marketing Board, De Longhi, Fidelity Stockbroking Service and the Labour

Party.



The anarchic Peperami character first appeared in S. P. Lintas ads five

years ago. The campaign won a gold at the 1994 IPA Advertising

Effectiveness Awards. It also picked up a gold at the British Television

Advertising Awards in the same year.