Ammirati Puris Lintas has poached Paul Woolmington, the executive media
director of Bozell Worldwide and the managing director of 20/20 Media,
to take on the new role of worldwide strategic media director.
The surprise appointment comes after two months of secret talks between
Woolmington and Martin Puris, APL’s worldwide chairman and chief
executive, and Mike Lotito, the chief media officer at APL in New York
and co-chairman of APL’s worldwide media board.
The move underlines APL’s determination to strengthen the in-house media
resource at each of its creative agencies, a strategy announced two
weeks ago. At the same time, Puris has announced that Initiative Media,
the agency’s European media network, would be expanding globally
(Campaign, 5 April).
Woolmington, who will be based at APL’s flagship New York offices, will
supervise a team of regional strategic media planning directors around
Puris said: ‘The appointment of Paul is a key step in the reorganisation
of APL’s worldwide media operation.’
He added: ‘Strategic thinking has got to be integrated with the creative
product. For a while there was a danger that it would move into
Initiative by accident. It can’t be separate and be good.’
Woolmington, who set up 20/20 Media, a joint venture between Bozell and
CIA, five years ago, said: ‘There is a sadness in leaving 20/20. But the
challenge to create the strongest media offer across the world couldn’t
be turned down.’
Winston Fletcher, Delaney Fletcher Bozell’s chairman, declined to
comment on who would succeed Woolmington.