NEWS: Arkell to take up top role at TBWA

Graeme Arkell, the former KHBB managing director, is joining TBWA next week in the newly created role of deputy managing director.

Graeme Arkell, the former KHBB managing director, is joining TBWA next

week in the newly created role of deputy managing director.



Arkell will take on responsibility for the agency’s internal management,

leaving TBWA’s chief executive, Alasdair Ritchie, to concentrate on

European issues and the managing director, Jon-athan Hoare, to expand

the business outside the agency.



Hoare said: ‘We have grown significantly in the last two years. To get

geared up for the next climb, we need to broaden the base of our senior

management and have someone to run the internal motor of the agency

engine. We have to give it more attention if we want to achieve a

balance between size and entrepreneurial genius.’



He added: ‘Graeme was very close to pulling off and leading the KHBB

buyout. It’s a great vote of confidence for us that he has decided to

join. Graeme has worked with the giants and has a maturity and

understanding of the business.’



Arkell said: ‘I am going to help run the agency. Alasdair, Jo and the

creative director, Trevor Beattie, have done a fantastic job

revitalising TBWA. It would be madness not to be a part of it.’



Arkell joined GGT in 1989 as group operations director. Two years later,

he switched to Miller and Leeves WAHT as deputy managing director.



He started at KHBB in 1992, having been made redundant from Miller and

Leeves. He became KHBB’s joint managing director, alongside Hamish

Pringle, in September 1993.



Following the departure last year of Bruce Haines, KHBB’s chief

executive, to Leagas Delaney, Pringle was promoted to chairman and

Arkell became the sole managing director.



In March, Arkell, Pringle and KHBB’s creative director, Barbara Nokes,

planned a management buyout from KHBB’s parent company, Cordiant. But

the pressure of negotiations - particularly over the naming and proposed

shareholding of the company - put a strain on relationships and the

talks collapsed. Arkell and Nokes quit KHBB in July.



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