An Irn-Bru poster has won the support of the Advertising Standards
Authority against charges that it is offensive and tasteless.
Forty-six people complained to the ASA about the Leith Agency’s work
featuring a woman leaning over a man and kissing him, together with the
caption: ‘If I suck hard enough maybe I can get my Irn-Bru back.’
But the complaints were thrown out by the ASA, which described the ad as
But another drinks manufacturer, Taunton Cider, has been carpeted by the
authority for an ad which, the ASA claimed, condoned young drinkers
behaving in a socially irresponsible way.
The ruling follows the appearance of a poster produced by Grey for
Diamond White cider showing Polaroid-style pictures of people pushing
each other around in shopping trolleys at night. The poster carried the
line: ‘It was a diamond nite out.’
Warning the company about its future conduct, the ASA said the models
appeared to be behaving in an anti-social way and looked to be under 25
Richard Branson’s Virgin Cola company was censured for an ad that
appeared in the Sun when England played Spain during Euro 96.
The ad, produced by Rainey Kelly Campbell Roalfe, was headed, ‘Eres una
mierda aaaaargh! Trans: What a fine Spanish team you are!’. But the true
translation is: ‘You are shit.’
Virgin claimed the ad was in keeping with the spirit of the
championships and the Sun’s sports coverage, but the ASA ruled it was
Benetton, the ASA’s long-time sparring partner, found itself in the
unusual position of winning backing for an ad showing a black horse
mounting a white mare.
The complaint about the ad followed its appearance in Time Out. The ASA
said that while the ad would have been unsuitable for posters or general
press, it was unlikely to offend in Time Out.