Butterfield Day Devito Hockney has taken on an award-winning senior
creative team, Caroline Gibson and James Spence, to be second-in-command
behind the agency’s creative chiefs.
Gibson and Spence, who have been freelancing since last summer, will
work on the retail account for Savacentre, which the agency picked up
late last year, and also on the Co-operative Bank. They bring experience
from working on Barclays, Allied Bakeries’ Mighty White and InterCity.
Simon Green, the joint creative director, explained that the duo were
experienced enough to run their own workloads, thus freeing Green and
his partner, John Dean, for other things.
‘They’re a multifaceted pair. They are mature enough to go in front of
clients and old enough to get on with it. It will take a lot of work off
our shoulders,’ he said.
Gibson, 34, and Spence, 32, have worked together since they met at
Generator eight years ago. After Generator the pair moved to Impact FCA
and finally GGK, where they were made redundant last summer.
Spence has won a Creative Circle award for his work for the Whale and
Dolphin Conservation Society, while Gibson has picked up New York
International Festival awards for work on Mitsubishi and the charity,