Lindt, the Swiss chocolate maker, is believed to have appointed Robert
Bean’s new agency, Bean Andrews Norways Cramphorn, to handle the first
stage of its bid to become a major player in the UK confectionery
Bean was unavailable for comment, but sources say his agency has got the
nod to produce a TV campaign.
The assignment is understood to be a ‘one-off’ with the likelihood that
Lindt will make a more permanent agency appointment once plans and
budgets for the UK have been finalised.
It was disclosed earlier this year that Lindt, which had been working
with the Symington Company, was talking to small- and medium-sized shops
about a campaign backed by a reported budget of pounds 500,000
(Campaign, 17 May).
Lindt is already a major advertiser in other European markets but has
never been a big spender in the UK.
Bean Andrews Norways Cramphorn was born out of the former Bean MC two